October 31, 2016

4th Business Travel Professionals Forum
24 & 25 November at the Metropolitan Athens Hotel

SWOT | Simple Way Of Tourism is one of the leading hospitality management companies in Greece, specializing in Management Consulting, Sales Representation and Marketing Services, and certified for its quality services and specialization in the Greek and international market as a member of the most important tourism institutions of Greece, SETE & HAPCO. For the fourth consecutive year, SWOT organizes the 4th Business Travel Professionals Forum (BTPF) on 24th and 25th of November 2016, at Metropolitan Athens Hotel. BTPF, the largest meeting of tourism professionals in Greece, is an annual B2B Forum for travel professionals, with participants from leading hotels, travel agencies and trading companies from the international market. BTPF gives the opportunity to the exhibitors to meet, introduce and create cooperation opportunities by communicating “face to face” with the decision makers from corporations and various travel companies (DMC’s, PCO’s, MICE, T.O., Business Travel & Wholesalers) who materialize corporate travels and events.

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The main goal of BTPF is the achievement of initiating collaboration agreements between the participants in order to develop direct relations with the protagonists of the travel and tourism industry. The program of the Business Travel Professionals Forum (BTPF) includes a series of events including B2B Meetings between exhibitors, national travel agencies and hosted buyers, networking cocktail events, speeches from tourism professionals and a Grow Greek Tourism Online seminar by Google. The Managing Director of SWOT Mr. George Constantinides has stated: “With the 4th edition of the leading tourism B2B Forum in Greece, we are continuing a modern institution in the development of sales and partnerships among the most important market players. It is noteworthy that more than 1500 meetings occur within a total of 8 hours, with a large number of successful agreements for all participating hotels. Also, for the second year we will have the pleasure of welcoming Travel Organizations from all over Europe who are interested in the destination of Greece and developing partnerships». 
BTFP takes place under the auspices of the Ministry of Economy, Development and Tourism, Visit Greece, tbe Greek Tourism Confederation (SETE), the Hellenic Association of Professional Congress Organizers (HAPCO), the City of Athens Convention and Visitors Bureau (ACVB). Sponsors of BTFP include Aegean Airlines, Era Events, Tore Event Furnishing, and Groupco. Official partners of BTPF are Grafima Printing Services, Podimatas Audiovisual, Alpha Transfers, and Broustas Law Firm. The Business Travel Professionals Forum is supported from the communication partners of News 247, GTP | Greek Travel Pages, Travelling,gr, Synedrio, Hotel Magazine and Mysterious Greece. The Google Initiative of Grow Greek Tourism Online is a special partner of BTPF. Find out more information from the Official Website of BTPF!

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